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Building Your Brand with Traffic Safety

September 14, 2021
Author: Melissa Schechter
We offer Pantone color matching cones as well as being able to put your logo directly onto our reflective collars

National Preparedness Month is an observance sponsored by the Federal Emergency Management Agency (FEMA) every September to raise awareness about the importance of preparing for disasters and emergencies. Dangerous experiences can happen anywhere, including at work. Whether they are natural events like hurricanes, extreme heat, earthquakes or floods; industrial hazards like a chemical explosions or structural fail; or a criminal act like a bomb threat, getting through them is easier if you already have a safety plan in place.

This year, the theme for National Preparedness month is “Prepare to Protect.” With that in mind, these are three key steps to take prior to any workplace emergency to ensure to the safety of your employees... Read More

If you don’t have the traffic control equipment you need to be prepared for any emergency, check out our extensive inventory or contact us at TrafficConesforLess. We offer the highest quality safety equipment and the industry’s most reasonable pricing. Not sure what you need? Call us at 888-388-0180

Building Your Brand with Traffic Safety

May 4, 2021
Author: Melissa Schechter
We offer Pantone color matching cones as well as being able to put your logo directly onto our reflective collars

When you google why corporate branding is essential, there are almost as many responses as companies. Yet, a common thread underlies all definitions, and that is trust.

Everything that goes into branding—from your company's vision and mission to your tagline and logo—aims to build trust. This could be trust that you are the safest car manufacturer, trust that you provide the best internet, or trust that you are the best local painter. Branding aims to create trust that yours is a company that customers and employees can count on to have their best interests at heart.

The second truism that anyone experienced in corporate branding will tell you is that the strength of your brand lies in attention to the tiniest details. These minute points help create brand recognition, which is why companies spend thousands of dollars comparing the impact of one synonym or type font over another.

Of course, the ultimate goal of brand recognition is to earn brand loyalty, i.e., to have consumers trust your brand and choose your product over those of your competitors. This kind of trust takes more than a good tagline and pretty logo. Today, more than ever, consumers want to know what you stand for. One key thing that tells them this is where and how your logo appears. For example, professing to be environmentally conscious but affixing your logo to plastic, nonrecyclable water bottles will not earn consumers' trust. Nor will asserting that you care about your customers' and employees' safety—only to have them find dirty, overturned traffic cones and torn, hard-to-read safety signage at your facility... Read More

If you are looking to add, replace, or update your traffic cones, delineators, traffic control, crowd control, fleet vehicle, and/or other safety equipment and signage, visit www.TrafficConesForLess. We carry the highest quality items and are the only supplier to have branded, Pantone-matching color cones and full-color reflective collar logo capabilities.

Never Underestimate the Power of a Sign

April 5, 2021
Author: Melissa Schechter
Drive-Thru Vaccine site set up in Pennsylvania

On March 2, U.S. President Joe Biden assured the American people that the country is on track to provide coronavirus vaccines for every adult by the end of May. This will require an estimated 260 million vaccines.

To fulfill this mission, vaccination sites are being set up nationwide. Some mega sites, such as Dodger Stadium in Los Angeles and State Farm Stadium near Phoenix, are poised to vaccinate at least 12,000 people per day. Meanwhile, small towns and rural areas with unincorporated populations are setting up sites that draw people from a 50-plus-mile radius. The organizers of these vaccination sites all have a common need—to ensure smooth traffic flow.

When Going With the Flow Becomes Impossible

Keeping traffic flowing, whether cars or people, is essential to a well-run vaccination clinic. Unfortunately, with all that goes into setting up a site, the importance of traffic flow is sometimes overlooked or drastically underestimated... Read More

Make sure you have all the supplies you need to set up your vaccination site. Visit our one-stop shop for CDC- and FEMA-recommended signage and more vaccine site essentials at TrafficConesForLess.com or call us at 888-388-0180.

Setting Up Your Vaccine Site: Don’t Let Your Visitors Get Stuck

April 2, 2021
Author: Melissa Schechter
JBC Traffic Cones being used to set up a vaccine distribution site.

You've been assigned the ginormous task of opening a COVID-19 vaccination site for your municipality, school, or another entity. You have been working hard on the logistics and have the location, medical supplies, and staff lined up. Thankfully, the CDC and FEMA have checklists of what you will need depending on the type of site you are operating—for example drive-thru vs. walk-up, large vs. small.

When it comes to traffic flow, the CDC recommends using "rope or cones, tape, and signs in multiple languages, as needed, outside the clinic entrance area and inside the clinic." This advice provides good general guidance. But as a site organizer, perhaps you could use more clarity.

Going With the Flow

The importance of ensuring good traffic flow, whether of cars or people, at a vaccination site, cannot be overstated. It makes the difference between sites people recommend to family and friends and sites that quickly turn into logistical nightmares. Traffic flow can also be the differentiator between positive and negative media coverage. Above all, moving people safely and expediently through your site allows more people to be vaccinated in a timely manner, which ultimately saves lives... Read More

Don't come up short! Make sure you have all the supplies you need to set up your vaccination site. Visit our one-stop-shop for CDC- and FEMA-recommended site essentials at TrafficConesForLess.com or call us at 888-388-0180.

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